You know how purists will complain that something they used to love has “gone all corporate”? Well, usually those guys are morons who don’t really understand how the world works and they are nostalgic for something that never really existed, but in the case of Baylor’s attempts to get into the college football playoffs, they might be right. According to ESPN’s Jake Trotter, Baylor has enlisted the services of Kevin Sullivan Communications, a PR firm, to help make its case that the football team should be in the college postseason, an idea that’s just ludicrous to anyone who respects the purity of college football.
Baylor has hired a PR firm (Kevin Sullivan Communications) to advocate its case for a playoff spot. Firm says they were hired last week
— Jake Trotter (@Jake_Trotter) December 1, 2014
Now, obviously public relations have been a big part of sports for decades, but it’s typically been reserved for issues with branding and athlete conduct. However, this has to be the first time the sleazy world of PR has been dragged into an issue that should be entirely determined on the field. Despite beating TCU, Baylor has been consistently ranked lower than the Horned Frogs due to its loss to WVU. Butthurt Baylor fans point to their head-to-head victory over TCU and the fact that the Bears lost to Drunk Uncle Dana in Morgantown, which is supposedly a tough place to play, in spite of the fact that OU, TCU, and Kansas State all managed to win there this season. TCU argues its strength of schedule is better, and its only loss was to fourth-ranked Baylor rather than garbageville WVU.
Kevin Sullivan’s company hasn’t been contracted to reach out to the selection committee directly; I assume this is because that sounds like something that would be super illegal. The PR company has, however, been reaching out to national media. Here’s the cute form letter it’s been sending:
Attn: Baylor fans… This is the beginning of an email the firm Baylor hired has been sending to national media pic.twitter.com/LK8qq2CXtP
— Jake Trotter (@Jake_Trotter) December 2, 2014
Does Baylor have a case here? Maybe. Personally, I just hope one of the teams loses in its final game so I don’t have to hear about it anymore. I’m not a big fan of either school to begin with, but Baylor stooping to the level of hiring a professional smooth talker to plead on its behalf to sports writers is just pathetic. If we’re all lucky, the football gods will see fit to have Baylor get thumped by Kansas State this weekend, and all will be just in the world..
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