Beer isn’t the healthiest thing in the world. Everyone from your mom to high school health teachers has been telling you that for years. But now, thanks to a new initiative from the Beer Institute, you may have to face the facts about the nutritional information of your beer.
Brewers will list calories, carbs, alcohol by volume — ABV — and other nutrition information right on their bottles and cans.
This new initiative, which will be taken up by companies that make roughly 80% of the beer sold in the United States, will provide consumers with information like calories, carbohydrates, and alcohol by volume on all bottles and cans. Additionally, a QR code will provide you with a freshness date, ingredients lists, and other nutritional information.
The intent behind this whole initiate if transparency and to adapt to the changing demands of an increasingly more health-conscious society. In my opinion, it’s not a good idea.
For one thing, I feel like a lot of this stuff is definitely already present. ABV percentages and “born on” dates seem pretty ubiquitous. Moreover, if you’re trying to sell more beer, you want people to drink more beer. If people out there are so concerned about counting calories, they’ll be far less likely to drink an entire six pack in one night if the nutritional information is right there on the can for them to see.
As for the readers of this site, soemthing tells me that displaying calorie counts on the sides of cans isn’t going to change much..