This formal season (anytime after May 6th), true gentlemen across the nation will be able to procure some beer cans that match their attire. In an announcement today, the innovative people at Anheuser-Busch unveiled Budweiser’s new “bow tie” can — a truly classy take on the iconic American brew.
I’ve got to say, I like it. I like it a lot. It looks easier to hold, easier to chug, easier to throw, easier to spike, and the angles on this thing will for sure breed some new tactics in the shotgun game. Anheuser-Busch executives agree.
Per Wall Street Journal:
“This can is incomparable, like nothing you’ve ever seen before,” said Pat McGauley, vice president of innovation for Anheuser-Busch. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.”
I like Pat’s take on this. The can really is incomparable. I mean, I’ve travelled to a number of places, foreign and domestic, and drank a fuck ton of beer, again, foreign and domestic, but I’ve never come across anything like this. Innovation at its finest.
And the best part of these new seemingly perfect power hour sized 8-packs? Despite being the world’s most iconic beer brand, Budweiser is only releasing this can for the lucky people of…you guessed it, America. It’s just another notch in ole win column for the red, white and blue. First they blessed us with the Ameri-can, and now this!? Man, I love Budweiser.
The proprietary can, in development since 2010, will be available only in the United States and in an 8-pack and will not replace the traditional Budweiser can.
To make the new can possible, Anheuser-Busch engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser’s can-making facility in Newburgh, N.Y. Significant capital investments also were required to upgrade packaging lines at the Budweiser breweries in Los Angeles and Williamsburg, Va., the first breweries with capability to package this unique can innovation.
Like most of you, I will definitely be consulting the manager at my local distributor to make sure that he’s getting his shipments from the Williamsburg brewery.
It seems Anheuser-Busch has manufactured quite the preliminary run on the new Bud Heavy product, so it sounds like there’s some work to be done on these bad boys.
An initial run of more than 10 million bow tie cans were produced in Newburgh (NY) through March 31 for the Spring introduction. An additional 8 million cans are scheduled to be produced this month.
Shouldn’t be a problem, right boys? If you’re really eager to get your hands on the new bow ties for formal, well Budweiser’s naturally got you covered there, too.
Consumers interested in locating where they can purchase the special 8-pack can call 1-800-dial-Bud.
Don’t complain about the 11.3 oz. thing either. They come in 8-packs to compensate.
[via Wall Street Journal]