Companies’ social media managers generally get fired for not generating enough interest in a page, tweeting horrifically insensitive things, murdering emoji horses with emoji guns, “accidentally” posting porn, going on racist rants, etc. But on Monday, the social media manager of EA Sports’ NCAA Football decided to give college football fans everywhere a giant middle finger by posting what many thought was a teaser vid for an upcoming NCAA Football game release.
Our heart still beats for the big game… #NationalChampionship
Posted by EA SPORTS NCAA Football on Monday, 11 January 2016
The Facebook post references the NCAA National Championship game on Monday night, but it seemed like a bashful way to tease a comeback without actually teasing a comeback. No one from EA had posted on the Facebook page since July 2014, which means they skipped recognizing last year’s National Championship game, but not this one for some reason.
Well, according to EA Sports, it really was just about the National Championship game.
“We have no new plans or announcements to make regarding the EA Sports NCAA Football series. Today’s National Championship game reminds us more than ever that the hearts in our community still beat for college football.”
Oh fuuuuuuuuuuuuuck youuuuuuu.
You make a comeback to Facebook to post a fake EKG scan and then spoon feed fans some heartfelt bullshit about tonight’s game? Lou Holtz would roll over in his grave if he saw this.
EA Sports stopped making NCAA Football games in 2013 while it, and the NCAA, settled a bevy of lawsuits about profiting off unpaid college athletes’ images and likenesses.
The argument that neither profited off unpaid college athletes has been a laughable one, at best, for years. ESPN’s Jay Bilas summed up the hypocrisy perfectly in a series of tweets in 2014:
If reports are accurate, UGA's Todd Gurley took advantage of his name and likeness. That's for UGA, NCAA only. pic.twitter.com/auxxzCyXu3
— Jay Bilas (@JayBilas) October 9, 2014
Too bad it’s not coming back this year. I was excited for the “Scholarshipped Athletes On Below-Average Team Threaten To Boycott For Pointless Reasons” mode..
Image via YouTube