The University of Georgia wanted to ensure that Kirby Smart’s first G-Day would start off with a bang. They were going to bring out all the stops, including some sweet pre-game entertainment. The only problem was that they couldn’t find anyone to perform as negotiations with seemingly every performer they were talking with fell flat.
What’s an Athletic Director to do in that situation? Does he just say fuck it and hope the fans are okay with the marching band playing their usual routine? No, that’s something a non Power 5 team would do. Georgia’s AD, Greg McGarity, decided he was going to get someone no matter what the cost was. So when Ludacris came calling, saying he’d perform, Greg couldn’t blurt out yes fast enough. Even if it was a little pricy.
The University of Georgia Athletic Association paid Ludacris and his crew $65,000 for the 15-minute performance he put on before the G-Day spring game kicked off, according to a contract obtained via the Open Records Act. Georgia also provided local ground transportation for the show.
Just a ridiculous amount of money to pay for 15 minutes of songs that were hits when I was still in middle school. No way those students today were listening to “What’s Your Fantasy?” when they were riding their bikes to get some ice cream at the local playground. Kids today probably only know Ludacris as the dude from the Fast And The Furious movies.
Ludacris and his crew weren’t just treated to a fat check, either.
In the accompanying hospitality rider, Georgia either provided dinner for at least 10 people or paid $40 per person for a meal instead. If dinner was served, this included grilled chicken breast, wheat pasta, steamed brown rice and vegetables, mashed potatoes, sweet potatoes, two fresh fruit trays, a salad bowl and two platters of drumette style wings.
In Ludacris’ dressing room for the event, Georgia provided a multitude of items ranging from assorted snacks, six Hanes t-shirts, vodka, cognac, wine, tequila and batteries.
The athletic association also agreed to stock a box of Trojan Magnum condoms in the room.
Nice touch to add the box of Trojan Magnums..
Image via YouTube