You know you’re doing pretty well as a company when someone sues you and you have the balls to offer your own product as restitution. It’s been announced that rather than spending years in court and paying lawyer fees, Red Bull has instead decided to settle the class action suit against its advertising methods for $13 million in the form of a $10 million cash reimbursement, or $15 million worth of Red Bull products.
The representative plaintiff, Benjamin Careathers, filed the suit back in 2013, alleging he had been sippin’ on ol’ Red Bull since 2002. The complaint alleges that Red Bull is intentionally misleading consumers when it claims the product promotes “increased performance, concentration and reaction speed.” Basically, it boils down to the fact that Red Bull draws pretty much all of its energy giving capabilities from caffeine, but that it has less caffeine than coffee. You’d think Benji would’ve come to the conclusion that Red Bull was stiffing him a little quicker than after 11 years of consumption, but whatever.
Red Bull is obviously quick to point out that it maintains no wrongdoing whatsoever in the matter, saying in an email to Bevnet, “Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.”
This whole thing strikes me as horseshit, and it’s a classic example of why we need tort reform in this country. It’s saying something when a company decides that paying out eight digits is more cost effective than fighting bogus claims in court. Either way, it’s a pretty baller move to pay out your settlement with the thing that got you sued in the first place. Well played, Red Bull.
If you feel that you’ve been wronged by Red Bull, get your settlement here..
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