Jordan Spieth might not be collecting a paycheck at The Players Championship this weekend, but our boy’s cash flow is set to skyrocket off the course. Brand tracking firm Repucom released new data from a consumer perception study and golf’s “Golden Child” is a marketer’s wet dream.
Repucom measures individual attributes as part of its polling and Spieth is now the highest-ranked athlete in five of the eight attributes it tracks. He tops the charts for aspiration, breakthrough, endorsement, trendsetter and trust. His influence score is only behind global icon Michael Jordan, who Spieth was named after. Spieth ranked fourth out of the nearly 3,7000 celebrities Repucom tracks, not just athletes, on aspiration behind Tom Hanks, Bill Gates and Kate Middleton.
With Under Armour already getting such big return from their Spieth investment, receiving an estimated $13 million in media value over the four days of The Masters alone, companies are lining up at the Dallas native’s door. Factor in that he’s squeaky clean and an all-around likable dude, and soon enough you’ll be seeing Spieth’s balding dome everywhere.
So get comfortable with that hairline, Jordan. You’re about to replace Peyton Manning as the goofy, white athlete in every other commercial..
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