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New Beer Vending Machine That You Tackle to Get a Beer

This glorious new invention comes from the Salta Province of Argentina, which should be fairly obvious from the commercial’s liberal use of the pan flute. Apparently rugby is the most popular sport in the region, so the Argentinian beer Cerveza Salta (which I now desperately want to drink) partnered with Ogilvy Argentina to create “Rugbeer.” The concept of the Rugbeer vending machine is simple: put in your money, tackle the machine as hard as you can, and get a beer. A fun bonus of the machine is that there is a meter that tells you how hard you hit the machine, and whether or not you’re a pussy. It has been aptly named the “Pussy Meter.” Not only does it sound fun, but this machine is also perfect for those times when you’re too shitfaced to understand buttons or choices.

I believe there’s a similar vending machine in Mexico that dispenses cervezas after the customer wildly fires his pistols into the air.

[via Laughing Squid]

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