New Beer Vending Machine That You Tackle to Get a Beer

Email this to a friend

Nice Move

This glorious new invention comes from the Salta Province of Argentina, which should be fairly obvious from the commercial’s liberal use of the pan flute. Apparently rugby is the most popular sport in the region, so the Argentinian beer Cerveza Salta (which I now desperately want to drink) partnered with Ogilvy Argentina to create “Rugbeer.” The concept of the Rugbeer vending machine is simple: put in your money, tackle the machine as hard as you can, and get a beer. A fun bonus of the machine is that there is a meter that tells you how hard you hit the machine, and whether or not you’re a pussy. It has been aptly named the “Pussy Meter.” Not only does it sound fun, but this machine is also perfect for those times when you’re too shitfaced to understand buttons or choices.

I believe there’s a similar vending machine in Mexico that dispenses cervezas after the customer wildly fires his pistols into the air.

[via Laughing Squid]

Rob Fox

Rob Fox (né Bacon) is Director of Video Content and a Senior Writer for Total Frat Move, Rowdy Gentleman, and Post Grad Problems. He is a graduate, without honors, from the University of Missouri. His fake best-selling novel series, The Frat Romance Novel, has been self-described as a "pioneering achievement in satirical erotica." Rob is originally from St. Louis, and currently lives in Austin, Texas. He still has not admitted to his family what he does for a living, and is prone to having wet nightmares ever since losing his virginity in a haunted house. Email:

More From Rob Fox »


You must be logged in to comment. Log in or create an account.

  1. 1
    Tallapoosa Snu

    Genius. I had a friend in high school that did that. Except there were no pads. and he didn’t pay. and he had kind of an issue with steroids. but hey free cokes.

    ^ ThisTake a lapReply • 3 years ago