At over 1.5 million views on YouTube and rising, the University of Miami (FL) Delta Gamma recruitment video is being heralded as one of the best ever produced in the recruitment video genre, of which there are thousands. A lot of that chatter has to do with the quality of the girls appearing in the video, but the production quality is what actually sets it apart. It is truly excellent.
Clearly, this wasn’t the product of a few college kids with GoPros and laptop. It looks like the extended trailer of the next hot summer blockbuster.
The video was created by Artec Media, and they’d like everyone to know that the Delta Gamma chapter did not pay between $200,000 and $400,000 to have the video produced, like previously estimated by ELLE.com and the creative director of a New York–based ad agency. It didn’t cost them a dime, actually, according to the below press release.
Artec made the video at no cost. Further, all revenue generated by the online views the video pulls in will go toward Service for Sight, a philanthropic foundation started by Delta Gamma in 1936. Service for Sight aids the visually and hearing impaired. Details below.
P.S. Someone hit me with this girl’s @.