Politics and all of the bullshit that comes along with it can divide us as a nation, and even more so as a planet. Thankfully, there is one thing on Earth that can bring us all together in peaceful harmony: hating hipsters.
A South African brewery has developed a fail-proof method of attracting new business: covering the city in ads decrying the existence of hipsters. It’s a fight that everyone can support, and since the hipster population is so laughably small, it won’t do any real damage to the brewery’s business if it excludes hipsters from the target audience. It is pure fucking brilliance.
It appears Garagista Beer Company has only been in business for several months, but it has already released a string of awesome, anti-hipster ads.
I can only hope and dream to see this catch on here in the States one day.
[via Ad Week]
Image via Garagista Beer Co.