Do you like Jack Daniel’s Single Barrel whiskey? It’s not bad stuff. It’s a favorite for many–including those in the U.S. military. Jeff Arnett, the Jack Daniel’s master distiller, says the largest buyer of Jack Daniel’s Single Barrel is our nation’s military.
“Over the entire span of when the program has existed, the US military is the largest purchaser. It has been represented by base exchanges, individual units, as well as other on-base military entities like Officers’ Clubs,” Arnett told Business Insider in an email.
Now, it can be argued that the military is the largest buyer of Single Barrel because it’s such a huge entity that purchases a lot of alcohol–on-post liquor stores and bars come to mind–but I like to think the real reason is that the nation’s men and women in uniform have excellent taste in whiskey.
In fact, according to a tour guide at the Jack Daniel’s distillery, SEAL Team Six bought an entire barrel ($9,000 to $12,000) after the bin Laden raid. That, along with many claims regarding SEAL Team Six, cannot be verified, of course.
Jack Daniel’s has given more to the troops than good whiskey. Thanks to its program Operation Ride Home, it has provided 1,200 service members with free travel from their duty stations to their families in order to celebrate the holidays at home. I’ll drink to that.
[via Business Insider]
Image via Jack Daniels