University of Texas Moves To Trademark “Stronghorn” After Hiring Charlie Strong, Doesn’t Realize Term Has XXX Rated Meaning

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Nice Move

STRONGHORNS
Since essentially the moment the University of Texas hired head coach Charlie Strong away from Louisville to replace the fired, er, retiring (firetiring? that’s a word now, I invented it) Mack Brown, unlicensed Charlie Strong related apparel has been popping up everywhere. The “Black is the new Brown” shirt from Etsy probably stood out as the most publicized example because RACISM, but there has been a lot of third-party UT gear surfacing since Strong came aboard. Enough, in fact, for UT to start trademarking their preferred new Charlie Strong catchphrases and getting litigious on amateur t-shirt designers, according to ESPN.

The University of Texas is cracking down on a growing volume of clothing and other gear emblazoned with the name of new football coach Charlie Strong, according to a published report.

The push is an effort to secure trademark rights on some Strong-related themes and phrasing, the Austin American-Statesman reported. Representatives of the athletic department are targeting entrepreneurs who have been selling items displaying Strong’s name or likeness.

Fair enough. If UT wanted other people to profit off their brand, the world would still have a Big 12 with twelve teams. So, what exactly is UT trademarking?

The UT System has already moved to trademark “Stronghorns,” according to records with the United States Patent and Trademark Office. The application was filed Jan. 7, two days after Texas announced Strong’s hiring.

“We like ‘Stronghorns’ because it plays off us having a really strong, forceful team,” said Craig Westemeier, a UT assistant athletic director who handles licensing issues. “That includes everyone, not just Coach.”

Get it? Longhorns, Stronghorns. It’s a play on the school’s name, the coach’s name, and the fact that the team is STRONG! It’s so layered. I wonder if Stronghorn has any other meanings just, like, randomly. Let me just cruise on over to Urban Dictionary and…YUP it means gay sex stuff.

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The fact that the name Charlie is used in the example sentence is really just a cosmic bonus.

So, yeah, UT wants to trademark that. To be fair to Texas, though, you can look up pretty much anything on Urban Dictionary and come away with the most sexually depraved definition possible. Take, for example, what comes up when you search for John Steinbeck’s classic, depression-era novel “The Grapes of Wrath”.

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See what I mean?

It should also be noted that this definition was submitted to Urban Dictionary only a few days ago, by a user named AustinStrong. Suspicious, for sure. Maybe an angry (and genius) t-shirt maker who received a UT cease and desist? According to one reader, with a few links to back up his claim, the term stronghorn had been on Urban Dictionary for awhile, but was mysteriously flagged for removal shortly after Texas hired Charlie Strong.

Either way, Texas obviously isn’t interested in the kind of “Stronghorning” that Urban Dictionary is peddling. After all, they got rid of Mack Brown because they wanted to go young.

[via ESPN, Urban Dictionary]

h/t to the TFM Ad Guy

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