There’s no doubt that scotch whisky smells incredible. While its odor is certainly pleasant, would you want your clothes to smell like it? If you do, thanks to a joint effort between Johnnie Walker and Harris Tweed Hebrides, you can now buy whisky-scented clothes.
As a result of some serious research and development by the folks at Heriot-Watt University’s School of Textiles and Design, the whisky scent can be permanently put into clothing’s fabric.
The aroma is applied to the fabric using a micro-encapsulation technology that allows the scent to survive the dry-cleaning process so you can always smell like you just accidentally spilled a $30 bottle of blended Scotch on yourself.
That sounds pretty high-tech to me. The fragrance, called Aqua Alba, will be developed further in the future so it can eventually be applied to other types of clothing.
Personally, I think that sounds like a lot of effort to go through just to smell like booze. I mean, there were guys in my chapter who smelled like cheap bourbon all the time, and they never paid for any fancy designer clothes. They just got sloppy and spilled their drinks all over themselves.
While the idea of whisky-scented clothing does sound intriguing, I have to assume it could make for an interesting situation if you were pulled over while wearing your scotch whisky-infused tweed jacket. Good luck explaining that one..
Image via The Drinks Business