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Last week, the Kansas State women’s basketball team announced they would be giving away free bacon to attract more fans to one of their games. I thought this was a great promotional idea, and that it would certainly attract more students to the game, specifically male students, and also probably a fair amount of the obese, as well. The ramps into the arena were sure to be a logjam of Hoverrounds. “What’s taking so long?” the rotund Wildcat fans would demand over the whine of the many strained electric motors, all while wondering how much extra it would cost to have nacho cheese poured over their bacon boat.
While the Kansas State promotion was impressive, Louisville’s women’s team has upped the ante, and I’m not sure it can be topped. What’s their promotion? Free fucking beer, that’s what.
It may be the Preseason WNIT semifinals, but the first round is on Louisville coach Jeff Walz, who said he’ll buy the first 2,500 beers for of-age fans who attend the No. 5 Cardinals’ game against No. 14 LSU on Thursday night.
This game will heretofore be known as “The Blackout Game” and eventually, probably, “The Day The Yum! Center Burned.”
If you’re in Louisville, especially if you go to the University of Louisville, how are you NOT going to this game? Yes, it’s technically true that fans will be given a voucher for only one free beer, but obstacles were made to be overcome, especially obstacles as seemingly simple as this. Even Louisville’s coach is encouraging the students to have more than one.
“We’re just trying to have a little bit of a good time here at the ballgame,” Walz told the Courier-Journal. “Make sure you have a designated driver if you want to come and have a few of them.
A few? I see you, Jeff Walz. Cardinals faithful, bring your beer bongs and get ready to drunkenly cheer your asses off after one of your players executes a flawless bounce pass to assist on a fundamentally perfect layup. In the Kansas State article, I suggested the best promotion of all for a women’s basketball game would be a “Heckle Them Like They’re Men Night.” Jeff Walz may have just inadvertently made this a reality.
This is the type of event I’d round up like thirty brothers for, pre-game heavily, and then let loose in the arena. Perfect brotherhood event if you ask me.
Also, even if you do run out of free beer vouchers, apparently beers at the Yum! Center are only two dollars, so, uh, bring a twenty and have yourself a nice little time. Between the free beer, a national championship, a women’s Final Four, a BCS win, and a College World Series appearance, being a Louisville sports fan seems like a pretty awesome time.
So Louisville fans, go blackout in support of your women’s team. Besides, it’s nice to see one of your basketball coaches paying for something positive for a change, isn’t it?