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PornHub Dominates The Super Bowl Ad Space Game

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Don’t let the myriad videos featuring casting couches, anal adventures, and Tori Black compilations fool you, PornHub is a power player in the marketing game. They are playing chess while all the other suckers paying millions for ad space during the Super Bowl are playing checkers.

PornHub knows how to play the game, that’s why their ad won’t be running during half time at this year’s Super Bowl. The porn site produced a G-rated Super Bowl ad spot, featuring an elderly couple sitting on a park bench, knowing full well that it would be rejected by CBS, given the nature of their company. The whole stunt is going off without a hitch, because by hundreds of media outlets… posting the video and accompanying story, they get all the free press they want without paying the nearly $4 million price tag of a Super Bowl ad slot.

Facial! Someone hand CBS a towel. That is genius. Hell I watched the advertisement.

Sure enough– just grandma and grandpa sitting on a park bench exchanging grins and at one point a loving touch of endearment on the old man’s shoulder from the old broad. I kept waiting for the clothes to come off for an “old lady gives grandpa a hummer in the park” video but it never happened. This is the marketing equivalent of PornHub cuckolding CBS. Pretty much saying, “Here is our money and our ad that meets all your standards criteria to run it, CBS. What the hell are you going to do about it?” They have the network’s balls in the vice and CBS reacted exactly like they wanted. They gave it the old “thanks but no thanks” and let PornHub run with it.

Meanwhile, CBS looks hypocritical for airing a slow motion Kate Upton suggestively washing a Mercedes during breaks from the Harbaugh Bowl.

Every move is cold and calculated from the pornography kingpin. CBS is outgunned and outmanned here. This is what PornHub offered in regard to the declination of their advertisement:

Super Bowl TV network CBS has stepped up its defensive line ahead of this Sunday’s big game, blocking a proposed multi-million dollar commercial from…a CBS spokesperson offered this brief response via email to the website’s proposal: “CBS Television Network Standards do not permit advertising related to pornography. Therefore, we cannot accept your submission.”

Pornhub Vice President Corey Price said: “The Super Bowl is the Holy Grail of ad spots and given our website’s huge following in the US, we developed a G-rated commercial that we felt would meet the network’s advertising standards.”

That is bulletproof. I have to agree with CBS though, PornHub definitely relates to pornography, got ’em there. I took it upon myself to visit their website and lo, porn. I tried to embed a few videos from the site to prove it, but Bacon and Dorn wouldn’t let me. Probably hogging it all for themselves.

PornHub isn’t new to creative marketing though. My favorite move they made was offering Justin Bieber a free membership to their site after he and Selena Gomez broke up. They also rattled off this little piece of gold tweet at the Biebs:


PornHub is just dominating the pornography marketing business. CBS and Justin Bieber are just pawns in their little game of generating page views.

[via Hypervocal]


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