Malcolm Henry
If you haven’t customized your latest sleeve of ProV1s with LGB you are officially shit out of luck. Titleist went soft this week by banning one of the most popular chants going around the nation, Let’s Go Brandon.
The ‘standards’ on their website read, “Acushnet Company reserves the right to reject orders for imprints on our products that may, in our sole discretion, be inconsistent with our company values or brand identity, including, but not limited to logos, designs and/or personalizations that are negative in nature, advocate violence or illegal activity, or are slurs, hateful, threatening, libelous, defamatory, vulgar, obscene or pornographic.”
Apparently, “Let’s Go Brandon” fits somewhere in there.
HOWEVER, you can still customize you balls with “F Trump,” “ACAB,” “Antifa,” “Kill Cops,” “Impeach Trump” and “Kill Trump” — as relayed by Fox News.
Titleist’s ball-breaking may end up a costly decision for the company — turning off a solid demographic in conservative customers that’s not buying into the politically correct gesture.
A Fox News Digital report, delving into the company’s political perspective, attempted to purchase a custom-made ball with the Let’s Go Brandon slogan and was denied the purchase.
Additional users input the slogan on the site’s customization portal and those requests were also denied. Alerts of the blocked purchase referred to the company’s terms and conditions, which categorized the chant as “violent” speech.
