Global technology, content and media company Spotlight Sports Group this week announced a new partnership with Svenska Spel. The joint effort will create a microsite for the Winter Olympics in Swedish.
More information on the new website
The new Swedish Olympic website will feature previews created by Spotlight Sports Group. This will provide Svenska Spel with 'Oddset' betting odds for customers as well as expert analysis for players. The analysis will be presented in an engaging form that every bettor can easily read.
There are plans to add a full event guide so that visitors to the site can familiarise themselves with all that the Winter Olympics has to offer. The site will also feature a calendar with betting markets in partnership with https://casinoudenrofus.info/betting-sider-uden-dansk-licens/. So that punters can see the daily sporting events and how to bet on each event.
Svenska Spel has become the official sponsor of the Swedish Winter Olympic team and plans to use the microsite so players can follow the team's progress throughout the games. The project will be in Swedish, and bettors will be provided with an analysis of all sports events during the 16 days of the Olympic Games.
Ready to work together
With the new agreement, Spotlight Sports Group and Svenska Spel will not only cover the Swedish team, but all of the Winter Olympics. James Fitzpatrick, Spotlight Sports Group's account director, commented on the new partnership, saying the company is excited to offer coverage of the Winter Olympics to Svenska Spel's clients.
The depth of the editorial betting base means we will be able to provide insight, analysis and betting angles throughout the games and offer clients more chances." Svenska Spel, which operates in Swedish, can use the microsite to strengthen Swedish team sponsorship at the Winter Olympics and create content for its customers."
Svenska Spel is also happy to partner with Spotlight. Dan Korhonen, head of sports betting products at Svenska Spel, said that localized coverage is important for the project. This is an exciting time for the company as it partners with Spotlight Sports Group.
The Winter Olympics is a great opportunity for the company to engage its customers in new ways. There will be several events taking place over the two weeks, which offer a wide range of betting options. Svenska Spel believes that the Spotlight team will be able to bring technology, intuition and editorial expertise to the project and create a localized language product that customers will love.
With games set to launch this week, the microsite is already up and running. Players can log into the site and prepare to bet on events by selecting a specific tab on the site or by clicking on the country for localized betting.
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