Spreadex is donating its shirt brand for Burnley Football Club to the Alzheimer's Society.
In the upcoming Carabao Cup match against Rochdale on Tuesday 21 September, fans may notice a slight change in the team's outfit.
To raise awareness of the charity's work on World Alzheimer's Day, Burnley players will wear the Alzheimer's Society logo instead of the usual Spreadex Sports branding.
Alex Hyde-Smith, fundraising director at the Alzheimer's Society, said: "We can't thank Burnley FC enough for giving us this platform to have our logo front and centre on such a special day for us at the Alzheimer's Society, as well as generously donating proceeds from the third kit to our vital work.
"As part of our Sport United Against Dementia campaign, we look forward to working more closely with the club, building on the fantastic work already done to support people living with dementia in the local community."
Burnley is also encouraging supporters to take part in the #MyTurfMemories campaign, which highlights the importance of helping to revive fond memories for people living with dementia.
The club's head of commercial partnerships Ella Cummins confirmed Burnley's support for the cause and thanked Spreadex for giving up its t-shirt space.
"We are delighted to be able to highlight such an important cause through the front of the shirt and would like to thank Spreadex for making this possible," said Cummins. "This is a cause close to our hearts for many of us, and as a club we look forward to working closely with the Alzheimer's Society in the coming year on some great initiatives."
In addition, the online bookmaker has promised to make a charitable donation of £1 to Burnley FC's wider community activities for every Carabao Cup bet it makes on Tuesday.
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Dave McKenzie, chief executive of Spreadex, said: "We are really pleased to be able to continue to support Burnley FC's fantastic work in the community and its charitable work.
"By donating sponsorship space for the shirts we really wanted to do to mark World Alzheimer's Day and I hope this initiative will raise awareness among football fans."
