For a skilled editor, getting and comprehending feedback from your team or customer might be a major hassle. The first step in a seamless post-production process is ensuring you have a timecode and a brief set of edit comments.

Thankfully, there are many video review and collaboration solutions available, and we're here to assist you in determining which is best for you.

Videos are extremely effective for marketing, describing your product, and many other purposes. You can even observe the power of videos in terms of retention when people spend 88% more time on websites with videos.

Unfortunately, if you lack relevant experience, it might be challenging to request or produce good videos. If you don't know how to effectively explain your ideas, video producers may find it difficult to implement your suggestions. Because of this, it's crucial to understand how to do a successful video review.

What is a video review?

Any of the numerous reviews that a video undergoes before publication is a video review. These are done by a different person than the video producer or authors, such as their management or client.

To put it simply, a video review enables a customer to observe a creator's commissioned work and then provide input. Both parties will be aware that the project is proceeding as planned and without incident.

This should be different from a video that is a product review. They stand alone completely.

Multiple reviews—one for each stage of the editing process—are necessary so that any issues the customer may have can be resolved immediately. For instance, the client will be dissatisfied and the video producer will have wasted their time if a problem isn't discovered until the entire video has been produced.

There is no need for a second take because major script problems can be identified before a voice-over is produced. Storyboards for animations are editable, saving graphic designers from having to construct a completely new sequence.

Vocabulary for video reviews

You should be familiar with the following terminology that video makers may use. Additionally, there is a better probability that they will comprehend the critique you provide them if you can describe their work using these similar phrases.

Nobody likes receiving feedback that they have no possibility of understanding, after all.

Intro - or first section of the video
Zoom - grabbing a section of the current image and expanding it
Outro - final section of the video
Panning - the horizontal movement of the video's "camera" (this can be used in real-world footage, animations, and so on)
A-roll - footage that is utilized to immediately communicate the story of the video. It typically features events that are taking place right in front of the camera; these are also known as "scripted" events.
B-roll - all other footage (cutaway footage, stock photos used to fill space, etc)
Video - a general term for everything that is in a player and plays when you press the play button.
Color grading - making the world appear as you desire it (CSI Miami is orange)
Color-correcting - adjusting the colors of recorded footage to ensure that what the camera captures accurately reflects reality.
Multimedia - a group of videos that incorporate various item categories (camera, animation, still image, etc.)

Anyone involved in the video marketing industry needs video review software.

Video review software is essential, regardless of whether you're a freelancer who requires client feedback on your video production or an organization that cranks out hundreds of movies each month.

These are online platforms where you may publish a video production, distribute it among team members and clients, and receive feedback from them. By doing so, you can provide a better service, cut expenses, avoid deadlines, and expedite the review and approval process.

For teams and organizations, video review software is a great option because it allows for real-time sharing and feedback. There is no need to search through numerous downloads or email threads.

When numerous individuals are engaged, email threads can be a pain; if you forget to copy someone, it will be a mess. Remember to preserve every download for later use as well.

Video review apps are specialized applications created with the video production process in mind, but team management platforms with many capabilities (like ClickUp, Monday, Asana, and others) can provide a specific framework to obtain feedback and expedite operations.

Working on a variety of tasks simultaneously is made easy using Krock.io. Being able to access the briefing, style frames, and several video versions from a single project dashboard is really natural. You will save a ton of time that would otherwise be spent talking to the customers by phone, chat, or email.

Some reasons why video reviews are a must :

When you have a mixture of video and text-based evaluations, you generate variety in your material, which draws in more varied demographics and greatly enhances your social proof and overall search rankings.

Your website, emails, YouTube, Google, Shopper Approved, and social media sites are just a few of the places where you may strategically post video reviews, giving your company a very strong online presence.

Video boosts website traffic by 2 to 3 times a month, doubles visitors' stay on the page, and increases search engine traffic organically by 157%.

Potential customers are more inclined to purchase when watching a video review because they have a strong sense of trust and an emotional connection.

If there is even one flowed execution throughout the production of a movie, the pipeline suffers as a result. By structuring and arranging your video production, you can ensure quicker, more light processing and, ultimately, the crew's mental health. Check out a few of the large-scale video production use cases on Krock.io.

What are the features of Krock.io?

Easily store, share and watch online video versions and dailies.
Leave visual comments on any video frame.
Create interactive storyboards.
Build a fully customizable production pipeline.
Share limited viewer access to third-party stakeholders.
Leave visual comments on any video frame.

All the video comments are automatically timestamped.
Mention team members right in the comment section, and they will get an immediate notification.
Resolve comments, when the issue is solved.
Leave visual markers, draw, and add files to your comments.

The video creation process can quickly become daunting. With the correct production workflow in place, you’ll have a structure for breaking large, complex projects down into manageable, detailed tasks, with clear deadlines and expectations for leading contributors through each stage.

Build a unique fully-custom pipeline, organize steps with folders, manage assets and add multiple file types such as PNG, JPG, PDF, PSD, AI, MP4, MOV, and more. Get only the tools you need, not tons of irrelevant features.

Invite clients for online proofing. Minimize the number of revisions by getting convenient feedback with advanced visual commenting and automatic timestamping features. Send custom notes right from Krock.io and get approval faster. Focus on creativity instead of ineffective communication.

Krock.io provides all the features required for effective video collaboration and production pipeline management. It has a strong claim in the pool of video production management solutions available, with a fee, an extendable trial period, and a rewarded referral program.