At the end of June 2021Instagram finally made the Reels feature available for Russia. Previously, it could only be used by residents of the United States and some other regions. We are talking about short videos lasting up to 60 seconds. Reels can be edited using a wide range of editing tools, including a virtual green screen and AR masks. In essence, it's the equivalent of TikTok. But how demanded and effective are Reels videos? We're about to find out!
At the bottom of the home screen in the Instagram app, there is a camera icon. Clicking on it takes the user to the Reels feed. By scrolling up, the user gets access to the full list of videos of this format, which are permanently published on the site. Your videos will be displayed in your personal profile - after the first Reels shot, the camera icon will appear there too (between the “magnifying glass” and “heart” icons).
Once in the account, you can view its Reels by clicking on the same icon. If there is no icon - the user does not have Reels. Reels are published in the general feed, but you can always view them separately via the “camera”.
To use the feature, you need to log in to the Instagram app and simply tap on the video icon. You can immediately start filming the clip in Reels format. The captured video will be able to be published to your shared feed or Stories. You don't have to shoot a video for exactly 60 seconds, you can shoot a shorter video. But at the sixtieth second, the recording will automatically end.
Buy Instagram likes for your reels - why buy?
Buying likes on Instagram for your reels is a popular service. It allows you to promote videos making the post popular. It may be needed by individuals representing their business. Thanks to the increase in popularity in the social network, the target audience will expand, the number of orders will increase. It will also come in handy for website owners to increase the traffic of their resource and tell the world about it.
You can achieve popularity in a standard way. You will have to wait a very long time and put out interesting material that will appeal to thousands. As a rule, the task is labor-intensive to the point of impossibility, and the results are questionable. This is due to the fact that users themselves do not always want to put “hearts” for your popularity. If you buy likes in Instagram, the process will be noticeably accelerated. Moreover, people are not devoid of herd mentality, respectively, with great popularity themselves put “thumbs up”, seeing the marks from others.
Depending on the package of likes you choose to order, because you can buy any package - for example start with a minimum of buy 20 Instagram likes per post.
You can choose a specific reels or video, or you can order a bundle for all publications. Note that Friendlylikes only uses real accounts, making the service as useful as possible.
The best option is to use a slow method. Then the system will not suspect fraud, and your profile will become much higher in the rating. The higher the popularity, the more often the page will flicker in the ribbon of other users, attracting a larger audience. Slow Instagram likes are also suitable for contests when photos or reels are used. The delivery of likes looks natural and you get the desired prizes.
Note that buying likes on Instagram is easy and will not hit your pocket much. For a minimum price you get a promoted profile with the subsequent receipt of benefits in the form of attracted customers or their own popularity. The latter will suit those who want to be a public person, share their thoughts, lifestyle and hobbies with other people. This is basically what Instagram was created for.
To increase Instagram likes from Friendlylikes you just need to select the service you are interested in, provide a link to the post, and set the desired number of likes. When using a subscription to likes, you will also need to specify how many future posts will need to be marked.
How to use Reels for business?
The importance of the format of short videos for the promotion of a brand or media person, as well as the commercial potential of this opportunity is optimally analyzed on the example of TikTok. Over 1.8 million users downloaded the application from Google Play in 2021 (according to Statista). Moreover, Brazil is in first place by the number of downloads, and Russia is in second place. The main audience in Russia is people aged 25 to 34. That is, we are talking about an active solvent audience.
Instagram has been gradually introducing video content to the site for many years, experimenting with different formats. At first, the well-known Stories appeared, but they “live” only for 24 hours. They can be fixed in the “Actual”, but then the function of the video changes and it is usually done in specific cases. Then came IGTV, but these are lengthy broadcasts that usually last several hours.
Reels was a successful experiment by Instagram, which finally managed to do something in between Stories and IGTV while hitting exactly the trend. These videos live permanently in the feed and they're short enough to ensure a high “view-through” rate. And Reels can also be shared, increasing targeted and organic reach.
Specialists advise “getting into” Reels while it is “hot” and the competition in the Ru-segment is not particularly high. According to primary analytics from TexTerra, educational videos are particularly good. But here the term “educational” should be understood as broadly as possible. For example, it can be about recipes - this is the optimal topic for a 60-second spot if you have a cafe or restaurant.
The Glass Box strategy is still in trend. We call it “behind-the-scenes content.” Regardless of the specifics of your business, you definitely have interesting events happening in a day that are curious to watch from the outside. What may seem routine to you, to an unsophisticated viewer may be a hit, and you should take advantage of it!
Reels can give the user any visual information. However, you need to remember the main rule of “Instagram content”. It, content, should be either entertaining or practically useful. For an entertaining video you need to choose something bright and sticky. For useful - something on your profile. You can combine. For example, many people will stick, like and even comment on the video with a production line. Especially if you choose the right soundtrack!
