Malcolm Henry
With all due respect to Marvel’s declaration that Infinity War was ‘the most ambitious crossover event in history’ … the fine folks at Doritos just topped them.
From its press release: Doritos® Flamin’ Hot Cool Ranch® Flavored Tortilla Chips, an all-new mash-up that combines the classic Cool Ranch flavor fans love with a spicy, bold crunch. The latest addition to the Flamin’ Hot family, Doritos Flamin’ Hot Cool Ranch is heating up the chip aisle just in time for the holidays.
“Doritos is no stranger to bold – whether it’s bold flavor, bold experiences or our bold fans that embody the Flamin’ Hot attitude,” said Caio Correa, senior director of marketing, Frito-Lay North America. “With new Doritos Flamin’ Hot Cool Ranch, we took a legacy flavor that has been beloved for generations and injected it with a spicy new edge to bring consumers a tasting experience that’s on truly Another Level®.”
Honestly, I have been creating this on my own for years by buying a bag of Flamin Hot Cheetos and a bag of Cooler Ranch and eating them in a mixed bowl… this saves me a step, which I appreciate.
As one of the most popular Doritos flavors for decades, Doritos Cool Ranch has become a staple snack in chip fans’ pantries around the world. In 2020, Doritos introduced fans to a new era of cool by launching a revamped Doritos Cool Ranch, made with even more “cool” seasoning. Today, Cool Ranch is stepping into the fire, as the latest product to join the Flamin’ Hot line-up.
Doritos Flamin’ Hot Cool Ranch will launch just in time for the new year and can be found on store shelves at retailers nationwide. The product is available in 9.25oz bags for $4.79 and 2.75oz bags for $2.19. For more information, please visit Doritos.com.
Photo by Phillip Goldsberry on Unsplash
