Hollywoodbets takes free-to-play and real-money games to new markets with Chalkline deal

Leading retail betting and online sports betting company Hollywoodbets plans to expand its global presence. As part of its strategic plan, the company has expanded its existing partnership with Chalkline.

Chalkline and Hollywoodbets expand partnership

In a bid to accelerate its growth in new markets, leading retail and online sports betting operator Hollywoodbets announced earlier this week that it is expanding its partnership with Chalkline. The expanded partnership builds on an existing long-term partnership between the duo. For the past three years Chalkline has supported free content from Hollywoodbets.

Now, under the new agreement, Hollywoodbets will license the BettorGames Chalkline platform . This strategic move will bring more free games and real money gambling to Hollywoodbets' growing audience in existing and new markets. In addition, the BettorGames platform offers real-money gambling jackpot games, as well as gaming competitions, challenges and personalised match predictions.

The deal is part of Hollywoodbets' strategic plan to expand its presence in African markets. The company is also looking to expand into the UK, Ireland and other new markets in Europe. According to Casino Without Spelpaus, Hollywoodbets most recently signed a contract with Premier League football club Brentford just in time for the 2021-2022 season. As a result of the partnership, the company has been named as the club's official betting partner.

Hollywoodbets is an iconic gaming brand

Hollywoodbets betting manager Dermot O'Connell said that Chalkline's content has been well received by consumers . He added that the company is happy to expand its partnership with Chalkline . Finally, O'Connell admitted that the new partnership will help Hollywoodbets grow globally.

"Chalkline's free games have proven themselves as part of our marketing programmes to attract and retain customers."

Dermot O'Connell, betting manager at Hollywoodbets

Chalkline CEO and co-founder Daniel Kustelski shared his excitement in a statement. He described Hollywoodbets as an "iconic gaming brand" and added that Chalkline is delighted to be extending its partnership with them. Kustelski acknowledged that the expanded collaboration will bring real-money games as well as free content to new markets. He concluded by saying that the Hollywoodbets team is "just fun to work with".

Only recently, in October, Chalkline signed a similar deal with popular sports media outlet Covers . Under the terms of the partnership, the company has agreed to provide free content to boost customer engagement. Before that, Chalkline signed a key agreement with OfficePools.com. As a result, the Canadian fantasy sports company gained access to Chalkline's technology.