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Shrinkflation Is Here: Less Food But At Higher Prices

This may be the tipping point. High gas prices, raised rent, food costs more… okay… but when food costs more and there is also less of it, that is where I draw the line.

Then, factor in, that we are also talking about DORITOS and GATORADE…

Hell no. No. NO. NO!

Frito-Lay and PepsiCo confirmed to QZ.com that Doritos shrunk their bags and there is less liquid in your bottle due to pandemic pressures.

“Inflation is hitting everyone…we took just a little bit out of the bag so we can give you the same price and you can keep enjoying your chips,” the told the outlet.

Yup. You are getting about five less Doritos in each bag, and they cost more.

As for my sports/weekend recovery drink of choice. I am getting less of that, too.

“Basically we redesigned the bottle, it’s more aerodynamic and it’s easier to grab,” said a company representative. “The redesign generates a new cost and the bottles are a little bit more expensive…this is only a matter of design.”

So… let me get this straight… Gatorade redesigned its bottle to cost more, but hold less, and it passed that expense to me, while also giving me less to drink?

Man, check with me first before you do that!

There you have it, two classic dude snacks are giving your bank account a middle finger

Anyways, Quartz did a great job of covering the subject, so check out some more Shrinkflation examples.

Photo by Allef Vinicius on Unsplash

What do you think?

Written by Malcolm Henry

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