Bud Light decided earlier in the summer that they would be focusing their marketing efforts on alienating their customers. They created a horrible marketing plan centered around trans actor Dylan Mulvaney, and bashed the fraternity lifestyle that kept them so successful for many years. Since then, Anheuser-Busch has lost an estimated twenty billion in market value, and ditched the Mulvaney ads all together. Now, even Dylan Mulvaney hates Bud Light.
Mulvaney said, “For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.” I think she is totally right. She probably thinks about it from more of a social justice point of view. And I’m thinking about it from the point of view of someone who recently switched to Coors. The point remains, she is right. They should pick a side, because they are really bad at playing the middle.
Bud Light’s VP of Marketing, Alyssa Heinerscheid, was the company’s representative to talk about this marketing nightmare from day one. Since the day this ad dropped, you could tell that Bud Light’s board room spends too much time on Twitter. Clearly, they thought that by grabbing the attention of the LGBTQ community, they would sell all the beer and everyone would love them. They forgot that their money comes fratty scumbags like ourselves buying three cases at a time.
Michael Jordan once annoyed a bunch of liberals for refusing to make a political statement, and instead stating, “Republicans buy sneakers, too.” This is how Bud Light should be approaching this. Their motto should be, “Everyone is cool. Drink Bud Light.” This way they could go back to doing what they do best. Being the cheapest beer that is palatable to drink 144 ounces at a time.
