How Companies Use Rainbow Capitalism

At this point, anyone with half a brain knows that rainbow capitalism is just a way for big corporations to pretend they support the LGBTQ community when they realistically have consulted the likes of PWC, McKinsey & Company, and others to determine whether or not it’s best for their bottom line. For some companies, this works; for others, it doesn’t. 

For a long time, this practice was very advantageous for Disney. They tapped into a whole new consumer base of childless millennials through their unwavering support of LGBTQ issues that reach the national stage. Those millennials, in turn, enjoyed going to their theme parks because it reminded them of a time before they were mentally ill adults. And at the end of the day, that’s the purpose of Disney World, right? Escaping reality. 

Conservatives had no choice because, let’s face it, there’s only one Disney World, and no four-year-old is going to protest the company engaging in a partnership with Trixie Patel. A Conservative Disney-esque park would have a whole lot less magic and a whole lot more sixty-year-old guys grabbing Minnie inappropriately. Conservatives had no other option, and most millennial liberals didn’t even know how much Saudi funding Disney has been provided in recent years because that would be too much work for a pretend-Twitter journalist to uncover. Until this recent stuff with SAG, the libs loved Disney. 

With Bud Light, the pandering had the opposite effect. Nobody following Impact on Instagram has ever had more than four Bud Lights in a weekend. And I personally know at least ten Italians who used to drink forty a weekend, and now won’t touch the blue can with a ten-foot pole. Their campaign with Dylan Mulvaney was disingenuous, and we know this because many of us aren’t embarrassingly dumb. 

The Rockefeller Foundation is another American institution that engages in a lot of pretend pride.

What high school history textbooks often forget to tell you during the section about the robber baron time period, is that John D. Rockefeller Jr. was one of the world’s largest supporters of eugenics. The concept of a white, blond-haired, blue-eyed master Nordic race didn’t originate with Hitler. The idea was created in the United States and cultivated in California decades before Hitler came to power. The Rockefeller Foundation helped found the German eugenics program and even funded the program that Josef Mengele, the German scientist famous for experimenting on Jewish people like they were lab animals, worked in before he went to Auschwitz. The Rockefeller Foundation continued funding German eugenics research even after it was clear that it was being used to rationalize discrimination against Jewish people and other groups after the Nuremberg laws in 1935.

 The Rockefeller Foundation did not alert the world about the racist implications of Nazi ideology but furthered and funded eugenic research through the 1930s- even into the 1950s. While it might be fun to call the women from the Red Scare Podcast neo-nazis, unless I’m missing something, Dasha Nekrasova has never done any of that. But hey, people change, and I like to live a life where I forgive those who have hurt me just like I hope I can be forgiven by the people I’ve hurt. Sure, they tried to eradicate Jewish people and homosexuals years ago, but let’s see what they’re up to today. After all, the current President of the Rockefeller Foundation (who looks like a horse girl) spent almost a decade at the totally-pedophile-free Bill and Melinda Gates Foundation raising billions of dollars for vaccines.

 Since the fifties, the Rockefeller Foundation has propped up racist and fascist regimes around the world and provided the architecture for global inequality, which is okay because they built a few schools. As of today, they are commodifying nature, they funded the lobby that kept schools shut down a few years ago, and they are trying their best to roll out a social credit score program. And while I couldn’t find anything about the Rockefellers or their foundation supporting the LGBTQ community before the legalization of gay marriage, they are a family that makes me feel a lot of pride

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