Step aside Bud Light, Mexican beer Modelo is now the #1 selling beer in America, according to a New York Post article citing Bump Williams consulting data.
Bud Light sales were down 25% year-over-year for the week ending on May 20th, marking the biggest drop in weekly sales since the activist beer brand decided to partner with Dylan Mulvaney, a transgender influencer who has amassed a following on TikTok and Instagram and captured the adoration of the establishment media for stereotyping the behavior of women.
Modelo, the number two beer in America last year, saw its sale rise 9% year-over-year during the same week Bud Light’s dropped 25%. Now Modelo is on track to outsell Bud Light for the 2023 calendar year.
Bud Light’s sales have steadily dropped since the Mulvaney fiasco, starting with a 6% drop in early April, leaping up to a 21% drop by the end of April, and now bottoming out at 25%.
Like Bud Light, Modelo is owned by Anheuser-Busch’s Belgian parent company AB InBev. But because of an antri-trust settlement that would make Teddy Roosevelt proud, Modelo’s US sales are controlled by an American company called Constellation Brands.
What an epic collapse for Bud Light. It wasn’t long ago my friends and I would cheers each other with Bud Light’s in hand and sing out – Dilly Dilly – parroting the famous Game of Thrones inspired ad that saw Lords and Ladies become friends of the crown by contributing Bud Light to the realm.
Now none of us would be caught dead drinking Bud Light. And it appears many Americans feel the exact same way. Let this be a lesson to easily replaceable consumer brands everywhere, wade into the culture wars at your own peril, the battle may end up at your doorstep.