Travis Scott has been teasing Utopia for months now, but it seems we’re about to get even more than we bargained for.
Over the last few months, Travis Scott has been seen with a mysterious briefcase labeled “Utopia.” Fans were quick to realize the stunt was a form of promotion for an upcoming album. While marketing has gone on for a while now, Scott just confirmed Utopia will officially drop this Friday, July 28th.
However, that isn’t all he is releasing.
Like many popular celebrities nowadays, Scott is a marketing master. He has built up so much press around this album that fans are literally quaking in their boots. From his secretive briefcase (which is definitely empty) to an upcoming performance at the Pyramids of Giza, Trav has done all sorts of crazy things to hype up this project.
Yet, this may be his wildest scheme yet.
Along with announcing Utopia’s release on Twitter, Scott also unveiled a trailer to his new movie. Not a music video. A full on movie.
In cooperation with A24 Studios (a legitimate production company), Travis has come out with a film titled Circus Maximus. The film is another over-the-top publicity stunt to get attention for his album, but it is still extremely real, even earning a theatrical release.
Circus Maximus will premiere at AMC theaters across the country beginning July 27 — one day before Utopia‘s release. In classic Travis Scott fashion, the movie is about everything and nothing all at once. Here read the description.
““Prepare to enter Circus Maximus as Travis Scott takes his audience on a mind-bending visual odyssey across the globe, woven together by the speaker rattling sounds of his highly anticipated upcoming album Utopia. The film is a surreal and psychedelic journey, uniting a collective of visionary filmmakers from around the world in a kaleidoscopic exploration of human experience and the power of soundscapes.”
Of course, that means absolutely nothing to nobody. Luckily, Travis posted the trailer to Twitter for us all to see.
After watching that, only one thing is clear about this movie: you must be on some type of drug to enjoy it. I assume most people going to see a Travis Scott movie smell like a burnt skunk anyway, but this is the type of film you microdose for. If you aren’t on acid or shrooms, I just can’t see this being enjoyable. At best, you don’t have a seizure while watching it. That’s literally all you can ask for.
Anyway, while there is no chance I will see this movie, I am excited for Utopia. As Travis’ biggest project since Astroworld combined with all the hype around it, I expect the album to be some of his best work. Hopefully, this album doesn’t wind anyone up in the ER.
