More celebrities are dragging their names through the mud by appearing in Anheuser-Busch campaigns. The most recent victim: Ken Griffey Jr.
Last Thursday, Budweiser posted a video on Twitter showing off merchandise in a collaborative effort with Hall of Fame outfielder Ken Griffey Jr.
Look like an All-Star. Introducing the Budweiser x Ken Griffey Jr. All-Star Collection. Shop now at the link in bio. pic.twitter.com/BRMR50YexY
— Budweiser (@budweiserusa) July 6, 2023
“Look like an All-Star. Introducing the Budweiser x Ken Griffey Jr. All-Star Collection. Shop now at the link in bio,” read the caption. Based on the comments, I don’t think many people actually clicked on the link in their bio.
Still not over the Bud Light-Dylan Mulvaney controversy, many boycotters of Anheuser-Busch let the beer company know that partnering with an athlete is not enough to win them back. I mean just look at this comment section.
— Silent Memejority (@memejority) July 6, 2023
You are spending a fortune hiring all these athletes, but what you don't realize is an apology is free and that's all anyone wants. A sincere apology.
— Believe On Jesus Christ (@TheLastDon222) July 8, 2023
No thanks, I prefer beer that knows the difference between men and women and mocks neither.
— Ron Duncan (@RonDuncan7) July 6, 2023
Not after the Dylan Mulvaney collection
— Maga_Max (@MAGA_MAX_) July 6, 2023
Luckily for Griffey, it appears that most people are going after Anheuser-Busch for their lack of effort as opposed to blaming the athlete.
That seems to be a big change from last week when Travis Kelce was spotted in a Bud Light advertisement.
New Bud Light commercial featuring Travis Kelce 🍺 pic.twitter.com/20bSFx8pHX
— Farzin Vousoughian (@Farzin21) July 2, 2023
Following the commercial that was posted to Youtube, angry boycotters let their rage out on Twitter. However, unlike the Griffey comments, many people were quick to go after Kelce for agreeing to appear in the ad.
I had no idea @traviskelce was gay
— Citizen Press Release (@Breaking_CPR) July 3, 2023
I support Kelce as a KC receiver for Mahomes but he looks desperate for money to stoop to do commercials for Bud light.
— rodney durrett (@DurrettRodney) July 3, 2023
This won’t go well for Trav.
— Chris Mills (@DCGunslinger) July 2, 2023
Travis Kelce called his agent… pic.twitter.com/0CVq3H2FEY
— Tim Fitzgerald 💙☘️🌾 (@LifeofFitz) July 2, 2023
Anheuser-Busch has lost a market value of over $27 billion since the Mulvaney fiasco and it seems their attempts at fixing the situation have not gone in the right direction. Though exceptionally bad, it’s hard to blame those efforts entirely on the company considering the top two executives have taken a leave of absence.
So to the new dude in charge of getting angry customers back, here is my advice. Stop with the gimmicks, we don’t want you to just use our favorite athletes as the new face of your brand. All people want is an honest and sincere apology.
Or do some more Dilly Dilly stuff. People loved those.