More celebrities are dragging their names through the mud by appearing in Anheuser-Busch campaigns. The most recent victim: Ken Griffey Jr.
Last Thursday, Budweiser posted a video on Twitter showing off merchandise in a collaborative effort with Hall of Fame outfielder Ken Griffey Jr.
“Look like an All-Star. Introducing the Budweiser x Ken Griffey Jr. All-Star Collection. Shop now at the link in bio,” read the caption. Based on the comments, I don’t think many people actually clicked on the link in their bio.
Still not over the Bud Light-Dylan Mulvaney controversy, many boycotters of Anheuser-Busch let the beer company know that partnering with an athlete is not enough to win them back. I mean just look at this comment section.
Luckily for Griffey, it appears that most people are going after Anheuser-Busch for their lack of effort as opposed to blaming the athlete.
That seems to be a big change from last week when Travis Kelce was spotted in a Bud Light advertisement.
Following the commercial that was posted to Youtube, angry boycotters let their rage out on Twitter. However, unlike the Griffey comments, many people were quick to go after Kelce for agreeing to appear in the ad.
Anheuser-Busch has lost a market value of over $27 billion since the Mulvaney fiasco and it seems their attempts at fixing the situation have not gone in the right direction. Though exceptionally bad, it’s hard to blame those efforts entirely on the company considering the top two executives have taken a leave of absence.
So to the new dude in charge of getting angry customers back, here is my advice. Stop with the gimmicks, we don’t want you to just use our favorite athletes as the new face of your brand. All people want is an honest and sincere apology.
Or do some more Dilly Dilly stuff. People loved those.